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25 August 2004 @ 04:07 am
Something to think about...  
"…the mere smell of baking pastries has a marked effect on human behavior. One study showed that people are more than twice as likely to provide change for a dollar to a stranger when within the scent range of a Cinnabon store. The right smell makes us more cooperative." —Douglas Rushkoff, Coercion: Why We Listen to what "They" Say, Riverhead Books, New York, 1999, p.89.
 
 
 
the laughing leaping waterminnehaha on August 25th, 2004 03:25 am (UTC)
Fascinating.

B
Stephen Leighsleigh on August 25th, 2004 04:05 am (UTC)
I can see it now: "Cinnabon Cologne -- for when you want him cooperative."
dd-bdd_b on August 25th, 2004 01:58 pm (UTC)
Ooh, elegant.

I wonder if the side-effect of increased obesity would overcome the benefits of greater cooperation (in a context more like the original on, rather than your more personal idea).
the laughing leaping waterminnehaha on August 26th, 2004 04:17 am (UTC)
Many don't seem to consider the risks of obesity a negative.

B
   .numbat on August 25th, 2004 03:07 pm (UTC)
Sounds perfectly reasonable to me. I know I've always enjoyed passing by bakeries late at night when they're busy baking stock for the next day. The aroma of fresh baked bread is always so thick you could almost slice and butter it, a wonderful experience.

Given then that our appreciation of scent is quite primal our reaction to a given scent is most likely to be automatic and involuntary. Taking advantage of this fact is hardly new. I recall reading some quotes from a 19th century pamphlet which gave tips to store owners on how to increase sales. One sugggestion for greengrocers was to put some coffee beans on a shovel which had been heated in a fire because the aroma from the roasting beans would fill the store and make customers more comfortable about spending money.